From The INBOUND LOGISTICS Magazine

By AMY ROACH PARTRIDGE

While many in the logistics sector have snubbed passive RFID tags in favor of active RFID applications, Berkeley, Calif.-based PINC Solutions is embracing passive RFID as an inexpensive way to deliver real-time yard visibility.

The company, started in 2004 with seed funding from Siemens, delivers the first real-time yard visibility solution free of expensive hardware and significant manual intervention, says Dr. Aleks Gollu, CEO and founder.

The company's signature application, YardHound, uses passive RFID tags combined with positioning sensors to track trailer location and status, trace yard truck movement, and provide a real-time picture of all yard activities via a web-based application.

The goal, says Gollu, is to offer DC owners real-time, 24-hour access to key yard data such as trailer positioning, check-in and check-out times, fuel status, and trailer temperature readings, among others.

PINC also offers users a complete yard management system through a partnership with Montreal-based C3 Solutions. Combining real-time yard visibility with strategic yard management helps users reduce operations costs, and achieve return on investment in less than one year, says Gollu.

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